exclusive partnership

Shoe Palace x New Balance x George Esquivel

To Celebrate Hispanic Heritage Month, Shoe Palace is collaborating with George Esquivel on a very special project. The partnership aims to celebrate Hispanic Culture through creativity and generosity.

The Esquivel team of artisans have reworked and customized the iconic all-white New Balance 550 with a signature Esquivel finish. The unique kicks require hours of work, which includes adding and removing dyes and creams.